American R&B singer/songwriter Giveon has teamed up with Tres Generaciones Tequila, also the official sponsor of his Give or Take world tour which kicked off earlier this month, starring in the Get Up Tres campaign which 'encourages a new generation of artists, creators and fans to celebrate the missteps, focus on the journey and always get up despite obstacles along the way'.

The Grammy nominee commented 'For me it's all about the process. That's where the hard work shows up, that's where the heart, and heartache, and all the storytelling reside. I'm looking forward to working with Tres Gen Tequila to not only share my story, but to offer a platform through "Get Up Tres" for others to tell us about their own journey and celebrate their own successes both big and small'.